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Shark Used in Kmart commercial Dies

shark in Kmart commercial

Shark Blue Light special dies in Kmart commercial

More Related to this StoryThe shark’s death follows longstanding criticism of the use of animals in Hollywood productions. “Sharks are sensitive animals who, in captivity, require a highly specialized and controlled environment,” the PETA letter read.

A white tip shark shipped from New York and placed into an outdoor pool for a Kmart commercial in Los Angeles died after showing signs of distress, an official from the animal welfare group that monitored the production said on Thursday.

The American Humane Association (AHA), which certifies film and TV productions with animals, had a representative at the scene of the shoot on March 6 and it says everything possible was done to ensure the 1.5-metre shark’s safety.

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The shark’s death follows longstanding criticism of the use of animals in Hollywood productions. Last year, the horse-racing show Luck on HBO was axed after the deaths of three horses used in the drama series.

The animal rights group People for the Ethical Treatment of Animals (PETA), which said it received details on the shark’s death from two on-set whistleblowers, criticized the American Humane Association in a letter to the group over the shark’s death.

“Sharks are sensitive animals who, in captivity, require a highly specialized and controlled environment,” the PETA letter read. “Given the delicate nature of this species, why would the AHA approve the transport and use of this animal?”

The shark was placed into a 60,000-gallon outdoor tank in the Van Nuys suburb of Los Angeles, said Karen Rosa, senior adviser for the film and television unit of the American Humane Association. She added that was a good amount of water for the fish.

“We honestly don’t know why the animal died. It was not being mistreated. It was not being harmed,” Rosa said.

Early in the day, the shark seemed to be in good condition, but at one point the association representative noticed it showed signs of distress, Rosa said.

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